Ever since the first mechanical clocks were made in the 1200s, they have consisted of a face and two hands. Until Steen Georg Christensen and Erling Andersen set out to challenge the tradition understanding of a mechanical watch. The year is 1984. Steen and his partner Erling had a mission: to design a watch that challenged traditional thinking.
The result is PICTO. PICTO means picture and is the world's first wristwatch that displays time as a pictogram - or an icon of time in perpetual motion. With its clean minimalist graphic lines, PICTO sets a new standard for the way of showing time. The hour is marked with a dot on the rotating dial, while the minutes are indicated by a conventional hand. A technical design that is unique for a watch and which was the first of its kind. More than 40 years later PICTO still manages to stand out with their revolutionary dial.