Sekonda began with a small collection of mechanical watches, originally made in Russia, and soon became a household name. With the introduction of the Quartz movement, manufacturing moved to Hong Kong and Sekonda introduced more styles to their lines, influenced by the fashion market.
In 1988, Sekonda became the UK's bestselling watch brand and held this title for 31 consecutive years.
Sekonda is a British designed brand and we take pride in our original and ongoing goal of providing simply great, stylish watches at great prices.
The Sekonda brand has always been confident, straight-talking and honest, using humour and irreverence to simply deliver the message of high-quality stylish watches at affordable prices.
With a rich history of iconic campaigns during the 1908s and 90s; including the renowned steamroller advert, introducing the famous tagline 'beware of expensive imitations'. Other campaigns have featured famous comedians and musicians of the generation such as Bob Monkhouse, Ronnie Barker and Madness.
This brand personality remains at the heart of the Sekonda brand today.